One senior demand generation hire who owns lead generation across paid and AI search, reports back with results instead of needing to be managed, and sits in the office next to your sales team. Vetted before you ever spend an hour on an interview.
Your words from today's call, played back so you can check we listened before you sign anything.
The VoIP Shop has supplied UK businesses with phone systems for 15 years, and has now pivoted to an AI communications platform: an open API, CRM integrations, AI receptionists and voice agents, fully managed for larger customers. Five-star reviews are the standard, and you protect them by choosing quality over quantity.
For most of that time SEO and PPC were the whole engine, around 95% of your leads. Then AI Overviews and a run of core updates cut organic traffic from roughly 50,000 visitors a month to 12,000. Most of what disappeared was informational. You have refocused on commercial keywords and brand, and on being cited where buyers now make their decision.
You have an SEO manager with five years in the business, Screaming Frog as your agency, and a paid media budget starting at up to £10k a month. What you do not have is one person in the room who owns lead generation end to end, reports on what is working, and brings knowledge you do not already have. You have also been through the Indeed flood of CVs, and the cost of that was triple the time and money.
"I want something to hit the ground running."
Zakir Jussab, 26 October
"You're either cited or you're invisible."
Zakir Jussab, 26 October
"We don't want someone that's learning every single aspect."
Kully Hothi, 26 October
You are not asking for a specialist in one channel. You are asking for the person who takes leads from "we need more" to "here is what we are doing and what it produced".
Paid acquisition, commercial and brand search, and AI search visibility under one owner. Cost per lead, ROAS and lead quality reported end to end, right up to the point your sales team picks up the phone.
You already have technical SEO covered. The hire sets direction across all of it: what the agency does, what your SEO manager focuses on, and where video, Reddit, YouTube and podcasts earn citations.
Someone who can tell you what to do next on AI search and search everywhere optimisation, use the tooling well, and teach you something. That is the test.
Fast, because the longer the seat is empty, the more leads you leave on the table.
Pay the activation fee, sign the terms. The search is ready to move the moment both are done.
Your team and ours go deep on the role. We build the outcome-focused scorecard and the pitch that makes this attractive to someone already employed.
Headhunted and vetted candidates land on your board, each with a scorecard showing exactly how they were assessed.
Our average from client signing to offer is 25 days. We manage the offer, the notice period and the start.
We have lived your last 12 months. Our sister company, SalaryGuide, lost most of its organic traffic when the same updates landed, and has been rebuilding it ever since. We have studied what works now and applied it to our own channels, and we screen for it in every SEO and performance hire we put forward.
A demand generation operator for the AI search era. The profile below becomes the scorecard every candidate is tested against before you meet them. We will confirm the level against your two job specs on the onboarding call.
We are headhunters, not recruiters. Your role will not be thrown onto job boards, so no flood of CVs. The people you want are employed, doing well and not refreshing Indeed. We go and get them.
We go through both job specs and the role in detail, and build an outcome-focused scorecard: what this person must deliver at 3, 6 and 12 months and what success looks like.
We approach people from our own private network of search and performance marketers and pitch them the role. Most of the people we speak to, we have spoken to before.
We build the employer value proposition for The VoIP Shop: a 15-year business pivoting into AI communications, a director who understands the work, and a real seat at the table. That is what gets a passive candidate on a call.
Every candidate is interviewed by our team and scored against the 60/40 scorecard. If you want to watch the interviews, we can add the recordings.
Candidates land on your client dashboard with their scorecard, LinkedIn, and a trophy case of what they have built and the results it produced. You move them forward with one click.
We manage the offer, the notice period and the start date, so you get the outcome without the stress.
The ones that came up on the call, so you have the answers to hand.
You get a one-page scorecard for every candidate: what was asked, what they were scored on, and what happened in the interview. If you would like to watch the recordings as well, we can add them to the board.
You told us you are open to hybrid for the right person, and that being in the office next to sales is the ideal. We will brief candidates on Leicester and the office expectations up front, and tell you honestly if the pool is thinner than it needs to be.
We will pressure-test this on the onboarding call. For your target of around 200 to 300 leads a month, with Screaming Frog on the technical side, one strong operator who uses the tools well is realistic. If the scorecard says two profiles are needed, we will say so.
You sent specs from junior to senior. We will review them and come back with what is realistic for each level, backed by live salary data from SalaryGuide, so the offer is right first time.
That is exactly what the scorecard is for. We screen on the specific things you have been burned by: core updates, paid metrics, and workflows they can actually show you.
Our average from client signing to offer is 25 days. Our fastest, a senior paid media team lead, was seven days from signing to offer.
The Gold package, exactly as discussed on the call. You told us you do not want the headache, and a year of cover is how we take it away.
Fees are a percentage of first-year base salary. The activation fee is deducted from the success fee, so you never pay it twice. Full terms are in the agreement.
You found us at the top of Google. Here is the track record behind that.
Firstly, they do NOT spray and pray. They take a super methodical approach to first aligning on what the role needs.
Chirag Kulkarni, Founder, TACOAfter three failed hires, these guys found us a rockstar. A great fit both technically and culturally.
Christine King, COO, StorIQ (self storage)They have transformed our SEO hiring process, allowing us to find and recruit the top 1% of talent.
Chris Dreyer, Founder, Rankings.ioThree steps and the search is live. Pay the activation, sign the terms, and book the onboarding call.